If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.
If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. Your new benefit will be added onto this card automatically every 4 weeks.
You can use your card to buy:
- plain liquid cow’s milk
- fresh, frozen, and tinned fruit and vegetables
- fresh, dried, and tinned pulses
- infant formula milk based on cow’s milk
You can also use your card to collect:
- Healthy Start vitamins – these support you during pregnancy and breastfeeding
- vitamin drops for babies and young children – these are suitable from birth to 4 years old
Eligiblity and how to apply
Applying online: If you get Universal Credit, you can apply online if:
- you’re at least 10 weeks pregnant or have at least one child under 4 years old
- your family’s monthly ‘take-home pay for this period’ is £408 or less from employment
If you get Child Tax Credit, you can apply online if:
- you have at least one child under 4 years old
- your family’s annual income is £16,190 or less
- you do not get Working Tax Credit
To apply, click here. You’ll need your:
- name
- address
- date of birth
- National Insurance number
- baby’s due date (if you’re pregnant)
- benefit award letter if you’re over 18 (you must enter the same information that’s on this letter)
Applying by email or phone: You can apply by email or phone if you’re at least 10 weeks pregnant, or have at least one child under 4 years old, and get either:
- Income Support
- Income-based Jobseeker’s Allowance
- Pension Credit (which includes the child addition)
- Working Tax Credit run-on (paid for the 4 weeks after you, your partner or carer start working less than 16 hours per week) and you do not get Child Tax Credit
You can also apply by email or phone if you’re at least 10 weeks pregnant and either:
- under 18 years old and not getting any benefits
- getting Child Tax Credit and not getting Working Tax Credit and your family’s annual income is £16,190 or less
- getting income-related Employment and Support Allowance (ESA)
You can apply by either:
- emailing healthy.start@nhsbsa.nhs.uk
- calling 0300 330 7010
Phone lines are open 8am to 6pm Monday to Friday (except public holidays). Find out about call charges (opens in a new tab).
